TennCan
TennCan or The Tennessee Bottle Bill Project, is a campaign initiative to promote passing a bottle deposit bill in Tennesee, which will help with the plastic pollution crisis we are facing today.
Task
Rebrand the TennCan initiative to raise awareness amongst Tennessee residents and create an approachable, modern feel that resonates with voters of all ages.
With this redesign, the objective was to convey hope and accessibility to the initiative and its greater purpose for the citizens of Tennessee, while educating on the importance of this small step towards sustainability as a whole.
Before
After
