DoorDash – We Get Groceries
We Get Groceries is DoorDash’s latest brand campaign to massively expand awareness to the masses that the service offerings extend beyond just restaurant deliveries, but also fresh groceries from your local grocery store, delivered to your door, fast. At DoorDash, we’re constantly striving to improve and expand our offerings to better serve our customers’ needs.
Task
Drawing from our established brand style guide, I worked to create a design system that could be seamlessly applied across our digital channels - from email to mobile app to website. By incorporating eye-catching produce photography, bold typography, and fresh gradient color palettes, we were able to bring the vision of We Get Groceries to life.
